The Hampton Roads Chapter of ASPA hosted a general luncheon/meeting on Thursday, November 20, 2014 from 11:00 to 12:20 at the Holiday Inn on Greenwich Road in Virginia Beach.
Our guest speaker was Ms. Robin McCormick, Communications Strategist, for the City of Hampton. Ms. McCormick graduated Phi Beta Kappa from Hollins College in Roanoke and then went to work for The Times-Herald newspaper in Newport News, Virginia, the day after graduation. That afternoon paper merged with its morning sister paper (the Daily Press). McCormick stayed, initially as a reporter, covering a variety of beats: courts, education, youth services, transportation. Over the years, she moved to editing as a copy editor, business editor, features editor, news editor and finally managing editor. Along the way, as the business changed and the newspaper became a bigger media company, she worked with a variety of start-up publications, early website and TV partnerships. Robin left the newspaper business after almost 30 years to come to the city of Hampton to help tell the city’s story. As communications strategist/director of marketing & outreach, she leads a team that is responsible for: city’s website, media relations, cable TV station, social media, communications, citizen engagement, brochures, marketing, awards nominations, etc.